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I recently found a quote, concerning casket sales tactics, from a student attending mortuary science college in Texas. Sadly, it is the same college that I attended so many years ago. She said:
"You always try to show the customer the most expensive casket first," explained Vachael Starks.” A graduate of Commonwealth Institute of Funeral Service She explained that students at the school receive full instruction in the pricing and location of caskets. "By showing them the most expensive one first, that's the one they remember."
This quote, along with the death of funeral consumer advocate R. Brian Burkhardt, made me realize the importance of accurate consumer information and education. Of course, this blog is dedicated to behind the scenes topics and memories and will remain focused in this area. However, in an effort to keep R. Brian Burkhardt's vision alive, I have put together a blog which will focus on consumer education. I will talk about caskets, vaults, preneed funerals, sales tactics and affordable alternatives and related subjects.
I would like to invite you to join me at Funeral Consumer Advocate, along with your visits here.
